Perspective is everything
We like to describe ourselves as strategic connectors. Or strategic storytellers.
We explore the strategic side of our creative personalities: Finding the trans-media storyline of a product, and delivering it to the right audience on the right platform is a daily thrill. We truly believe we live in exciting times brought to us thanks to technology. It pushes the boundaries of our profession as well as US as a society and human beings. Social networks and the concentration of media, are redefining the boundaries of communications almost on a daily basis.
Yet the fundamentals remain. An idea, to spread, needs a good story. And what it comes down to is perspective. Because things are not what they seem to be; They are what we think they are. Things are also what we compare them to. Psychological value is often the best kind.