According to a study by eMarketer, the podcast media market (in the US) will be worth over $
1 billion in 2021. This represents a 10x growth from 2015 to 2021! The sector is booming: in June 2021, Spotify unveiled its new discussion platform, Greenroom, a direct competitor to Clubhouse.
Quebecers are also all ears
Podcasts are also anchored in Quebecers lives. According to the MTM, one francophone out of six regularly listens to podcasts. Three out of ten listeners say they get their podcasts from YouTube and Spotify.