Once a sacred day dedicated to in-store shopping, Black Friday has progressively expanded over time (think of it as the Cyber 5, that is, five days of shopping).). This year, Amazon had already started advertising its best sales in early October, an aggressive strategy criticized by many retailers. After all, how much excitement will consumers feel toward shopping once November 26th finally arrives? Probably not a whole lot!
RETHINKING BLACK FRIDAY IN A TIME OF MINDFUL CONSUMPTION
According to QMI, a growing number of consumers criticize the overconsumption associated with Black Friday. The tides are also turning among retailers: in Quebec, some retailers simply ignore the event, such as Montreal shoe store Maguire, which promotes fair prices year-round.