GREEN IS THE NEW BLACK
In Quebec, successive lockdowns have given a lot of people time to think. Marketers be warned: a new type of Quebecer is emerging from the pandemic, one who is interested in consumption that is sensible and engaged with social issues. Many environmentally focused purchase behaviours have increased in the province, including the purchase of seasonal products (41% of Quebecers), local and organic products (41%), bulk items (18%), etc.
This renewed intellectual attitude should now be something to consider for your brands, which must reflect this evolution in order to resonate with consumers.
This survey was made by Quebecor Expertise Media