Even before it was propelled by confinement (60% of Quebecers make more food purchases on the Internet), online grocery shopping in Québec was well established before 2020. In 2018, an article in the Journal de Montreal showed that online grocery shopping represented a significant saving of time and money. Time, of course, but the money? It's forgetting the delivery and preparation costs, right?
Well maybe not!
When you shop in person at the grocery store, 40% of the products in your cart are not “planned”. You get influenced by your in-store experience. However, with online grocery shopping, in-store interaction is over: goodbye cheese tastings, end-of-aisle deals and temptations at the checkouts! But less impulse buying means less income for supermarkets ... It's a safe bet that banners are working hard to boost your online shopping experience, and this by offering you complementary products. Objective: to make up for some of the losses linked to unforeseen purchases ... by stimulating your impulses!
An important study about Food trends reveals the latest in grocery shopping in Québec. To learn more, here is the study.