Loading

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

New Brunswick as seen by Quebec Stars

What we did

Editorial content Communication campaign

Project overview

CAMPAIGN CONCEPT Produce and seed editorial content in top-tier local media to garner visibility and entice potential travelers to consider NB. Content will also include key links to NB owned media. EDITORIAL CONCEPT Each editorial content will include an original story about New Brunswick featured attractions, as recommended by a local star, who is an NB native. Why? 1. People are influenced by content. 2. The editorial campaigns will set the stage for the advertising execution by creating a sense of «buzz» with the notion that a lot of media are talking about NB. 3. Leveraging local stars that are NB natives adds a level of authenticity and raises the level of interest towards our content. FREQUENCY: once a month for 3 months TIMING: from March to May METRICS: 6 to 8 million impressions
/client/

Tourism New Brunswick

/Service/

Editorial content Communication campaign

/Industry/

Tourism

/Completion/

July 29, 2021

/client/

Tourism New Brunswick

/Service/

Editorial content Communication campaign

/Industry/

Tourism

/Completion/

July 29, 2021

/Client words

#ExploreNB adventures.

Tourism New Brunswick
Tourism New Brunswick
/showcase

A creative agency rooted in PR, and is anything but traditional.

House of Rohl
Support: Public relations

Simply your french Connection.

Spa Dent Naturals
Support: Social Media

It is about re-focusing your message to unlock Québec public interest.

Janes Family Food
Support: PR, Advertising, social media

The starting point to any successful Montreal communications campaign is anchoring your message in the local culture

RBC
Support: Public Relations

A team of seasoned professionals that help maximize buzz

Prince Edward Island
Support: Advertising, PR, Digital, SOcial media
Prev
Next
Social Media, SMM, Creative Adaptation

Kimika: professional spa quality wax and the most PAINLESS in the industry!

Learn more
Marketing + PR

Mysa. Saving the planet, one smart thermostat at a time.

Learn more
PR event

Uncle Ben’s food truck challenge

Learn more
/Let's talk/

Ready to engage with your Quebec audience?