Summary of the project. MO:PR executed a SMM campaign to promote the original modular collection for Black Friday and the holidays. Senia is the story of two sisters; an engineer & finance major that turn to one of the oldest industries to modernize lost traditions and harmonize form + function to create modular pieces which evolve with the wearer. All designs are made to build, creating a new culture of customization. styles are designed to be unique. The Brand is paving a new path towards consciousness, approaching sustainability in the design phase. All pieces are as functional as they are beautiful, even down to the packaging, which serves as a travel case. Functional, multi-way, modular designs made with recycled precious metals and conflict-free gems. Senia is donating a portion of proceeds to diverse startup founders at the wond'ry innovation center. Our work consisted of building a social media campaign utilizing Facebook and Instagram to generate leads and sales for Black Friday and Christmas.